A professional logotype presents clients with the assurance they need
CLIENT: Christian de Cruz l Counselling & Psychotherapy
CREDITS: Fiona Galliver Photography
More and more people now seek advice online and find their Counsellors through specialist directories so it was important for self-employed Counsellor and Psychotherapist Christian de Cruz to have an online presence which was going to resonate with potential clients and place him in the professional light he sought.
When a client sights Wes Anderson as a key creative inspiration, it's hard not to completely lose yourself in the rich pickings such a catalogue of work can offer. Finding the route out to a balanced, professional and appropriate look and feel can take time, and was done by continually reminding ourselves of the client base and their frame of mind and goals when seeking to engage a Counsellor.