Personal trainer logotype design

Repositioning an existing personal trainer business to extend reach, share new skills and market packages

CLIENT: Nicola Peaty

CREDITS: Fiona Galliver Photography

& Jenna Sue font


Wanting to reposition her business to take account of her advanced qualifications in women's pre and post natal care this Personal Fitness guru had full rebranding and website produced.

Full of positivity for her belief in her methods and the changes that could be brought about with expert tuition, Nicola's branding and website had to tread the balance between positivity and sensitivity.

Wanting to empower and educate women into getting their bodies (ergo their lives) back together after what can sometimes be a traumatising experience had to mean clear messaging and an open call to action.

A photoshoot enabled us to make the website very personal and open the door to working with Nicola, who’s since continued her qualifications with not only further health training but website training with me.

 Personal trainer website design
 Personal trainer website design
 Personal trainer graphics
 Personal trainer website graphics
Personal trainer website graphics
 Alternative logotype

Alternative logotype

 Greyscale

Greyscale

Initial sketch

Thanks to Frances O’Reilly at The Utility I now have a brand new website which I’m really proud of. Frances was professional and thorough throughout the whole process including the design, photo shoot, content and final execution. I recommend The Utility if you’re looking for a high-quality website delivered with great customer service.
— Nicola

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