Meeting a 'distinctive & stylish' brief doesn't happen overnight, but sometimes...
CLIENT: The Online Shopping Expert
CREDITS: Mini icon sets from www.graphicriver.net
An online marketing expert decided it was time to invest in their own venture rather than continuing to bring business to other people - I'm lucky that she found her way to me as it led to one of my favourite pieces of logotype work in recent years.
Sometimes it doesn't 'happen' immediately. I spent a couple of weeks attempting to come up with something. Exploring ideas and researching, attempting to piece something together but without much success - the work was mediocre.
Having the background worry/dissastifaction/frustration ebbing in, a Bauhaus image caught my eye when leafing through a newspaper magazine. I studied it, and later... much later, visions percolated as I woke up at 2.30am in the morning with the image of the logotype 'ding!' in my head. I roughly scrawled the thought down on the pad by my bed - just enough to remind myself in the morning of what I had been thinking.
Morning came and there it was, so after packing the kids off to school, I sat at my desk and created it. It took me all day to make it look how it did in my head and to make the necessary adjustments and tests that are de facto for ensuring a logotype has legs and will survive; large, small, greyscale etc.
I produced the branding and the website, then rounded the project off with website training for the client.